BAKE A BRAND
FREE ADVICEfrom
Cannabis Carrie
FREE ADVICE
from
Cannabis Carrie
Time To Bake A Tasty Brand
Building Recipe!
Ready to bake some tasty
CANNABIS BRAND?
Before you start cooking, the best thing you can do is step back and take a good look at your company. And become aware of how the outside world sees your cannabis company and what it stands for, and how it differs from its competitors.
See the list below of suggested ingredients every business should seriously consider when building a cannabis brand.
READY, SET, GO...
Let's Start Cooking!
Every cook is unique and may need to adjust the amount or kinds of ingredients in their own brand recipe. Before you stir the batter and let it rest and rise, be sure to first thoroughly mix the digital and print materials together.
Bake A Brand
Tasty Brand Building Recipe!
DEFINE YOUR IDENTITY
Start with creating a strategy statement and then define your target, goals, target market, narrow it down and take aim.
BUILD VISUAL
Highly recommend that you hire a professional designer to create a visual identity that represents your brand. Avoid looking Willy-Nilly.
FOCUSED WEBSITE
A well-designed website is a dominant marketing tool that defines your online presence. If outdated, under-developed, or worse, non-existent, visitors will simply move on to the next site.
TOP SHELF
BUSINESS CARDS
BUSINESS CARDS
Business cards give you an opportunity to create a mental and visual link. Someone might not know you existed until you hand them your card. Be sure it’s a eye-catching and professional looking.
STATIONARY
Investing in high-quality envelopes printed with your small business logo, and blank letterhead in the same stock, will always be a smart decision. This can establish a good first impression when mailing any type of correspondence.
BROCHURES
A professionally designed brochure can explains who you are, what you do and could
change a “maybe” to a “YES".
Also be sure to use high quality graphics and images.
Also be sure to use high quality graphics and images.
VIRTUAL BROCHURE
Be sure to have a digital copy of your brochure in PDF format, ready for attaching to email, share on a social media channel and on your site as a download or copied onto a flash drive.
POSTCARDS & FLYERS
These are extremely versatile and incredibly cost-effective ways to engage in successful direct-mail marketing to promote products, events, specials and so on.
HIGH QUALITY IMAGES
In order for your customers to believe you’re actually good, your images also need to be good.
Try interesting perspectives, good lighting and use a professional with an artistic eye.
PROMO VIDEOS
Nowadays everyone is watching videos online. Be sure you have at least one or two, well lit and professional looking videos connected to your website. Having a YouTube Channel can also help your online ranking.
eMAIL SIGNATURE
Be sure all company emails have an email signature that include consistent size text and fonts with your name, business name, contact information, web address along with your company logo.
ENGAGE & INTERACT
Today's word-of-mouth is social media and an important role in your marketing and overall strategy. It could be the first time someone hears of you, so be consistent in appearance to enforce your brand.
EMAIL MARKETING
This is the easiest and fastest way to send information to specialized lists, current customers and prospects.
KEEP FOCUSED
We can create almost any type of marketing materials for your business and connect you to the digital world, allowing you to focus on your goals.
STICK TO THE PLAN
It is important to keep in mind that everyone’s preference of interaction is different and your marketing efforts should cover all avenues in order to effectively reach your target clients.
RINSE AND REPEAT
Stay current with promoting your brand for maximum impact. Keeping your materials updated and active will give you the most bang for your buck.
DON'T GIVE UP
Always remember that marketing is a marathon, not a race. However, it's best to lead the pack, instead of trying to keep up.
Ultimately the goal is to get more customers and make more money.
But if you really don’t have the time and patience to learn a bunch of
new and complicated processes and programs contact us for help.
But if you really don’t have the time and patience to learn a bunch of
new and complicated processes and programs contact us for help.
You Need A
Conversion Funnel
Of course, while there may be a vast amount of leads, keep in mind that it is unrealistic to expect all of the leads to turn into customers at the end, because not everyone will be interested in your product or service. However, there will be a percentage of leads who are interested, these will then become your prospects.
Conversion funnels are great because they can help you to avoid wasting time and money
on trying to sell to people who aren’t interested, allowing you to focus on the bigger, better leads.
Cannabis Carrie Blog
Conversion funnels are awesome because they avoid wasting time and money to sell to people who aren’t interested, and instead allows you to focus on the meaty leads where the money is tied up.
You may be tempted to go with a less experienced designer to save a few bucks...
Having a inconsistent and unprofessional looking brand, unorganized and confusing content, bad graphics and low quality printing will send the wrong message to your intended target.
WE LISTEN, WE DISCUSS, WE SPEAK IN A LANGUAGE YOU UNDERSTAND.